Projects tagged "Advertising & Consumerism"

Hypothetical Development Corporation
Practitioner:
G.K. Darby, Ellen Susan, and Rob Walker
Date:
Apr 9 2011
"As a public service, H.D.O. invents a hypothetical future for each selected structure. Unlike a traditional, reality-based developer, however, our organization is not bound by rules relating to commercial potential, practical materials, or physics. In our view, plausibility is a creative dead end. That is to say: We are not trying to fool anybody."
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At War With São Paulo’s Establishment, Black Paint in Hand
Practitioner:
pichação
Date:
Jan 1 2012
New York Times January 28, 2012 By SIMON ROMERO SÃO PAULO, Brazil — This mega-city’s authorities have waged war for years against what they call “visual pollution,” banning billboard advertising, demolishing abandoned skyscrapers and planning to raze concrete eyesores like the elevated highway known as the Big Worm.
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Land O Rape Culture Stickers Replace Land O Lakes Butter Packaging
Practitioner:
Recycled Propaganda
Date:
Feb 4 2018
Stickers imitating the Land O Lakes Butter packaging are being placed in grocery stores over the original packaging. The packaging has been altered to say "Land O Rape - Culture" by street artist Recycled Propaganda.
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LUSH Launches Massive Campaign to End Shark Slaughter on World Oceans Day
Practitioner:
LUSH Fresh Handmade Cosmetics
Date:
Jun 6 2019
Vegan-friendly cosmetics brand LUSH is launching the “Shark Attack” campaign to save sharks from slaughter on World Oceans Day (June 8). Starting today, LUSH will re-launch its popular vegan Shark Fin Soap online (available in-store starting June 8) and donate 100 percent of the $5.95 sales price to The Rob Stewart Sharkwater Foundation, an organization created to continue the work of late ocean conservationist and filmmaker Rob Stewart.
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Always 'Like a Girl' Says the Female Emojis Are Terrible
Practitioner:
Aways
Date:
Mar 2 2016
Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl" campaign, which points out in a new ad that the images of women in the standard Unicode emoji set are woefully stereotypical.
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Occupy Museums Hosts a Faux Graduation Ceremony at the Whitney Museum
Practitioner:
Occupy Museums
Date:
May 5 2017
The Whitney Museum of American Art’s pay-what-you-wish Fridays are typically busy. For two-and-a-half hours out of the 53 the museum is open each week, visitors can enter without paying the usual $25 admission fee, a brief and temporary, but recurrent, leveling of the playing field for art lovers.
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Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
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Soviet Army Monument - REDUX
Practitioner:
various activists
Date:
Feb 23 2014
Since the beginning of Bulgaria's transition to democracy, the monument’s meaning and future has been the subject of heated debates. Opponents to the monument aren’t happy about the presence of such a dominating foreign army monument in the country that is situated higher and more central than national symbols. In recent years, the monument has turned into a canvas for anonymous political statements on multiple occasions.
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EASY TO ASSEMBLE - Spain's Podemos Leftist Party Printed its Program as an Ikea Catalog so Voters Will Actually Read It
Practitioner:
Podemos
Date:
Jun 9 2016
Whether or not they follow politics, it’s fair to assume most people don’t actually read electoral programs. Podemos, Spain’s growing leftwing party, which got nearly 21% of the votes in last year’s elections, doesn’t think that’s good, so it adopted an unusual marketing approach to tackle that problem: it printed the program as an Ikea catalogue (pdf, link in Spanish).
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Emoj:,conned
Practitioner:
Peter Sather
Date:
Apr 27 2018
About a year ago my girlfriend moved to Japan to teach English in Tokyo for two years. (Don’t worry, this isn’t a sob story.) Having spent the greater part of our relationship physically separated, thought it was a challenge we felt prepared for. Like any other self-respecting relationship, we constantly exchange obtuse pop culture references and niche anime memes thanks to text and wifi.
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Shmoogle
Practitioner:
Missdata
Date:
Jan 1 2005
Shmoogle is a Google randomiser. When you type your query into Shmoogle, you get Google's results but in random order. In one click Shmoogle instantly neutralizes the PageRank hierarchy and the whole SEO industry induced by it. Missdata, questions the implications and significance of the digital paradigm in which we live. She proposes different alternatives to daily digital tools.
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Television Commercial for Communism
Practitioner:
TBWA \ Viet Nam
Date:
Jan 1 2011
Imagine for a brief moment, that the world’s last five remaining communist countries decided to unite forces and hire the world’s top advertising agencies to re-brand and create a resurgence in the ideologies of Communism?
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Joey Skaggs: novelty silliness and well-packaged rebellion
Practitioner:
Joey Skaggs
Date:
May 9 2013
In July 1976, prankster and satirist Joey Skaggs, calling himself Giuseppe Scaggoli, appeared before a rabid crowd, dressed in sharp-lapeled finery. He had some unfortunate news: that day’s planned auction of rock star sperm was cancelled due to a mysterious theft. All he could offer in the way of comfort were his assurances that more donations were to be sought as soon as possible.
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Break Down
Practitioner:
Michael Landy
Date:
Feb 11 2001
Michael Landy made an inventory of every single thing he owned: every item of furniture, every book, every work of art, every article of clothing and one Saab car. Cataloguing all his possessions took a year to complete and the final list comprised 7,227 items.
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Attractive & Fat
Practitioner:
Jes Baker
Date:
May 19 2013
Jes Baker is cutting retailer Abercrombie & Fitch down to size. Baker, who blogs under the name "The Militant Baker" and wears a size 22, changed the brand's A&F logo to "Attractive & Fat" in a mock, black-and-white Abercrombie ad to challenge the line's branding efforts.
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3
Daughter
Practitioner:
Audi
Date:
Feb 5 2017
Audi of America is committed to supporting pay equality, inclusivity, and the growth and development of all employees. The company has publically pledged to support ongoing commitment to women’s pay equality in the workplace and to foster a work environment that drives equality for all employees. Audi also instituted a graduate internship program where 50 percent of enrollment must be female establishing greater equality for our future workforce.
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Zou Yaqi, a Chinese woman who spent 21 days living in Beijing for free by taking advantage of inherent classism issues in China
Practitioner:
Zou Yaqi
Date:
May 1 2021
BEIJING — Like many art students, Zou Yaqi often worried she’d be unable to afford to live in Beijing after graduation. So, earlier this year, she decided to set herself a daunting challenge: Survive in the city for three weeks without spending a single yuan. It turned out to be a piece of cake. 
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"Within the Terms and Conditions"
Practitioner:
Caroline Sinders
Date:
Jul 15 2021
A popular theme throughout media is the relationship between technology and art. While art is often bolstered and disseminated through technology, discussions arise of how technology both positively and negatively affects content. Caroline Sinders’ exhibition Within the Terms and Conditions explores the way content has been spread online.
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Nadia Plesner v Commercialism
Practitioner:
Nadia Plesner
Date:
Feb 6 2013
Danish 26-year-old art student Nadia Plesner designed this T-shirt depicting a Darfurian child holding a Louis Vuitton handbag as commentary on global disparity as it relates to war, developing nations, commercialism, and media. In 2006, the fashion house sued Plesner for her appropriation of their trademark. The case was subsequently dismissed.
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Vangardist HIV+ Magazine
Practitioner:
Vangardist
Date:
May 4 2015
HIV is still among the top 10 leading causes of death in the world, ranking sixth with around 1.5 million deaths each year. Around 35 million people are currently infected with HIV, and cases are worryingly on the rise—it is far from old news. Determined to change this, a magazine has embarked on a bold new campaign in which 3,000 copies will be printed using ink mixed with HIV-infected blood.
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Say No To Body Shame
Practitioner:
Mounica Tata
Date:
Aug 18 2020
Mounica Tata launched Doodleodrama as an online journal to improve representation for her body type in mainstream media. “I’ve always been an overweight person and bullied and shamed for the same. Only fairly recently I’ve learned to make my peace with my body. My own journey with my body inspired/continues to inspire me to talk about it.”
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Hansel and Gretel (Have Guns)
Practitioner:
National Rifle Association
Date:
Mar 28 2016
The N.R.A. Reimagines Classic Fairy Tales, With Guns. The world of make-believe can be a scary place, but never fear: Thanks to a series of reimagined fairy tales published online by the National Rifle Association, classic characters like Hansel and Gretel are now packing heat.
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A Haunting Artistic Tribute to Garment Workers Killed in Bangladesh and the US
Practitioner:
Artist Rachel Breen, Poet Alison Morse
Date:
Apr 1 2018
NORTHFIELD, Minn. — Exactly 1,281 white garments hang from the ceiling of the Perlman Teaching Museum’s Braucher Gallery. The collared shirts, knit sweaters, tights, and other items of clothing glow with an eerie luminosity.
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UK Brandalism Campaign
Practitioner:
Various Artists
Date:
May 12 2014
From Glasgow to Brighton the streets of the UK looked a little different the morning of Monday 5/12/14. In 10 cities around the UK guerrilla install crews have been swapping over 300 ads with art works, creating the largest advertising takeover in world history.
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Unspeakable
Practitioner:
Vicente Ovalle
Date:
Jul 20 2017
As a visual art student, I’m interested in hearing your feedback about this project. Thanks We need to make a call to awaken humanity from their passivity and social indifference and acceptance of criminals who did commit crimes against humanity. When a human suffers we also suffer. Is only one Humankind I’m not from a different species.
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